The National Football League and NextVR, the leader in broadcasting live events in virtual reality, will collaborate to bring fans a unique post-game experience in virtual reality featuring highlights from three 2016 NFL regular season games. The content will be available for free to fans worldwide following the San Francisco 49ers at Arizona Cardinals game on Nov. 13. Two additional post-game experiences will be produced and distributed following the Chicago Bears at New York Giants game on Nov. 20 and the New York Giants at Cleveland Browns game on Nov. 27.
The virtual reality experiences will be approximately 10 minutes in length and hosted by veteran broadcaster Danyelle Sargent and 13-year NFL veteran Ephraim Salaam from the site of the game providing expert commentary alongside game highlights in virtual reality. The experience will be available to fans on a VOD basis shortly after the conclusion of each game.
“Adding the NFL to our growing portfolio of content partnerships further validates our unmatched technology and our ability to deliver an incredible virtual reality experience to sports fans,” said Brad Allen, NextVR Executive Chairman. “NFL fans are constantly craving more football and this partnership will meet this demand by delivering an unprecedented virtual reality experience to fans both in the U.S. and around the globe.”
“Virtual reality is a rapidly evolving technology, and this is a great opportunity for the NFL to continue experimenting with the capabilities and distribution of VR experiences,” said William Deng, Director, Media Strategy and Business Development at the NFL. “We’re excited to work with NextVR to bring this first-of-its-kind experience to our fans.”
For each production, NextVR will work alongside the award-winning team from NFL Films, utilizing their experience and access to deploy NextVR’s virtual reality cameras throughout each stadium to capture immersive views of NFL action like never before.
How to Access the Free VR Post-Game Experience
Fans can watch the post-game experience featuring the San Francisco 49ers vs. Arizona Cardinals game by downloading the free NextVR app. For more detailed instructions, go to www.NextVR.com/GetVR.
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