Nitto Tire U.S.A. Inc., a leading manufacturer of off-road and street performance tires, is excited to announce that its latest video, “Huracán Drift,” has exploded in popularity in the first few days following its release. Nitto Tire takes pride in being a company that is “Fueled by Enthusiasts,” and this latest video shows that it knows how to fuel its fans’ enthusiasm as well.
“Everyone at Nitto is thrilled with how well our fans have responded to the ‘Huracán Drift’ video,” said Stephen Leu, Nitto Tire U.S.A.’s Brand Publishing Manager. “We love collaborating on creating exciting and unique content that resonates with our fans and knew that combining the Hübinettes, a Lamborghini LP580-2 equipped with a hydraulic handbrake and our NT555G2 tires, and a dealership packed with millions of dollars of exotic cars would result in a video that people would enjoy and want to share with their friends.”
Creating video content that captures people’s attention and establishes a real connection with them has been the holy grail of marketing for the past few years. While many companies have tried it, few have seen as much success as Nitto Tire and Cie Digital Labs, Nitto’s agency of record. From their pioneering use of 360-camera Virtual Reality technology to their behind-the-scenes coverage of races like the Nürburgring 24 Hours and King of the Hammers, Nitto Tire and Cie Digital have continually set the bar for both reach and interactivity with fans. Following the release of “Huracán Drift,” Nitto Tire once again dominated the attention of the automotive world.