Pandora (NYSE: P), the go to music source for fans and artists, will present its fourth annual PANDORA HOLIDAY LIVE concert on December 6 at Pier 36 in New York City. A festive concert event, PANDORA HOLIDAY LIVE will feature three U.K. sensations: The 1975, BASTILLE and Bishop Briggs.
A Holiday Live mixtape launches November 22 and features songs from the performing artists as well similar artists’ current hits, celebrating the end of an amazing year of music.
“As a counterpoint to last year’s triumphant bill of American artists – Fall Out Boy, Panic! at the Disco, and G-Eazy, we reached across the pond, starting with a British one-two-three punch,” said Lars Murray, senior vice president, Music Makers Group at Pandora. “The 1975 and Bastille each have over one million station adds, hundreds of millions of listeners and millions of listeners each week, proving Pandora is a permanent home for Alternative Pop. Our opener, Bishop Briggs, just passed 10 million spins and is growing fast. Holiday Live is our present to all three artists’ listeners.”
The event advances Pandora’s focus on helping artists grow their careers. This began with the launch of Artist Marketing Platform (AMP) in October 2014 and continued with the introduction of Artist Audio Messages in February 2015, AMPcast in March 2016, and the recent rollout of the updated AMP platform. The 2015 acquisitions of Next Big Sound and Ticketfly have helped deepen this partnership by providing even more data to artists and making it easier to connect with fans through live events.
Pandora Holiday Live attendees will be treated to custom activations from sponsors including: Advance Auto Parts, Charter Spectrum, Clorox® Cleaning Products, Express, Ford SYNC® 3, Garmin®, GhostBed, Mentos Pure Fresh Gum and Miller Lite.